Adobe Big Data Experience Lab (BEL)

Research Intern (B.Tech. Summer Training), Supervisor : Harvineet Singh, MTS, Adobe Research Labs, May 2016 - July 2016

  • Actively participated in and contributed to the fulfilment of the Project based on \Analytics of Multi-Channel Customer Data”
  • Applied Machine Learning models to predict customer affinity to interact in a given channel with limited information, given this information of interaction across other channels.
  • Designed a unique and novel solution approach exploiting CCA (Canonical Correlation Analysis) for suggesting ways for predicting customers’ purchase behavior using a shared feature space which captures cross channel correlations instead of directly merging the input channels’ data or predicting on the basis of single channel.
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